of consumers state they become loyal to a brand during their first purchase if they feel a genuine emotional connection.


Seconds takes for consumers to form a first impression of a brand. A well-designed logo and brand identity can make this impression a positive one.

$263.4 billion

Forbes estimated Apple's brand value to be $263.4 billion in 2021

What does a brand identity design include?

We design distinctive and robust brand identities that assist in retaining customers by presenting a consistent and appealing brand

  • Naming

  • Logo design

  • Packaging

  • Experiential design

  • Signage

  • Social Media


Steps to design a brand identity


Identity Definition

The first thing is to thoroughly understand your business, your target customers and establish the mission, vision and core values that represent your brand identity.


Research and Analysis

Second, a market analysis is conducted to help narrow down your brand priorities and define your unique value proposition.


Strategy Development

Third, a comprehensive, phased brand strategy is created based on the priorities and objectives identified in the previous steps.


Brand Asset Creation

The fourth step is to design the brand assets, such as the logo, color scheme, typography, and any other visual elements that represent your brand.



The brand strategy is implemented and tracked through different channels and touch points with stakeholders.


Evaluation and Adjustment

Finally, the effectiveness of the brand strategy is measured and the key performance indicators are monitored.

Your brand, our world

Let us understand your business and we will help you plan a tailor-made strategy that will lead you to meet your objectives.

Our clients

Mesa de trabajo 2
Artboard 1-2
Mesa de trabajo 1-1

Winning strategies

We team up with businesses to achieve results that fuel mutual growth.

Artboard 1 Large

What sets us apart from other agencies?

Business Savvy

We get sales, finances, and the ins and outs of various business types.

Process Oriented

We believe in the power of people, but we also know that structured processes are key to ensuring the success of our projects.

Creativity + Strategy

We blend design with strategies that resonate with your target audience and drive business goals.

Focus on results

Our strategies are focused on achieving our clients' results above all else.

Presence in 6 countries

We help businesses attract more customers and grow their brands across the entire American continent.


+52 55 9338 0070


+1 832-924-6158


+56 2 3210 4834


+57 601 5085861


+1 778-653-5307


+51 1 7096017

Making the world go Round. Making the world go Round.